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Speaking Engagements 2012

Ardra Paige Zinkon, IALD, MIES, LEED Green Associate 
Associate | Director of Lighting Design

Ardra will be presenting two sessions at the ElectroExpo March 21 & 22 - Lighting Basics and LED’s

In April Ardra will be speaking on Library Illumination at the IES Cincinnati Section monthly luncheon.

Ardra will be speaking  on Lighting Basics at Lightfair in Las Vegas in May.

In June Ardra will be speaking on section activities/membership as part of Leadership Forum for an IES national webinar

Timothy M. Krzywicki, PE, LEED AP 
Mechanical Project Engineer

Tim will be presenting at the Cleveland Engineering Society 60th Annual Design & Construction Conference in Cleveland on March 14. He will be speaking on under floor air distribution.

Timothy G. Pool, PE, RCDD 
Principal | Director of Engineering

Tim will be presenting NEC Code Classes for the Electrical League of Ohio multiple times in 2012. These are continuing education for contractors and engineers. 

 

Adam B. Kilbourne, CPSM
Associate | Director of Marketing

Adam will be presenting “The Client’s Viewpoint on Social Media” along with Holly Bolton, CPSM at the ElectroExpo 2012 in Cleveland, Ohio on March 21. Adam will also be presenting “Implementing Social Media into your Marketing Plan” at ElectroExpo on March 21 & 22.  

Adam and Holly will be presenting “The Client’s Viewpoint on Social Media” at the SMPS Southeast Regional Conference in Charlotte, NC on March 30. 

Adam, along with Holly and Dana Galvin, CPSM will be presenting their SMPS Foundation white paper entitled “The Client’s Viewpoint on Social Networking/Media” at the AIA 2012 National Convention and Design Exposition in Washington, DC on May 18.

 

Mike Totsch, CPSM 
Director of Client Development

Mike will be presenting at Northeast Louisiana Marketing Workshop in New Orleans, March 9.

Mike will be presenting “Communicate to Win! Understanding Why Your Technical Staff Hates Inteviews” at the SMPS Heartland Regional Conference in Cleveland, April 26.

 

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Tec’s staff of experts have the following presentations available.
Contact Adam Kilbourne 440.953.8760 to arrange a speaking engagement.

Ardra Paige Zinkon, IALD, MIES, LEED Green Associate 

Lighting 101
Originally designed for architects and interior designers, this is a refresher course on fundamentals of
lighting with the perspectives of new trends, technology and lighting legislation. The topics explored
include: sources, color, footcandles and lighting quality. Case studies further expand on the topics
above to illustrate the necessity of thoughtful lighting design incorporating human factors, economics
of applications, and art and architecture.
Accredited for 1.0 LU by the AIA

Best Practices for Specification Integrity
One of the most fundamental aspects of producing a quality lighting design is to get the lighting
system you specify. This presentation will take you through the design process step-by-step,
focusing on how to maintain your specification to get the final product you envisioned.

Lighting Controls: Why, What, Where, When and How
This session takes the designer through the complex task of specifying alighting control system. Why
 covers current energy code requirements like ASHRAE and IECC, potential LEED points, along with
energy efficiency and return-on-investment potential based on system design. What, Where, and
When delves into current technology. We start with the basic minimum requirements to comply with
code and proceed through smaller systems into full building management systems. A discussion of dimming provides an in depth view on selecting load types and system compatibility. With the
increasing number of new ballasts and LED technology, understanding sources and their
dimming capability is a must as we continue to see projects with daylight harvesting. The session
is completed with the How portion in a review of case studies.
Accredited for 1.0 LU by the AIA

LED’s: A Magical Mystery Tour and the Map to get you out!
How can a Lighting Designer have confidence in an emerging technology that has yet to be defined
by a set of standards? Product specifications vary widely between manufacturers, making it difficult
to navigate through the propaganda to the real information. Understanding true input wattage,
optics, controllability, color and comparable lumen output is the key to implementing this “Wild
West” technology into successful designs in the 21st century. This course providef an update on
the current “State of the Standard”; reviews a Basic LED checklist to assist the Lighting Designer
in understanding and writing an LED specification to meet all their project requirements; followed
by “Best of Class” examples of successful LED projects.

Other presentations by Ms. Zinkon:

AIA Accredited thru the IESNA

  • Basics of Architectural Lighting
  • Basics of Architectural Drafting

 

Timothy G. Pool, PE, RCDD

  • Arc Flash Hazards in the workplace NFPA 70E
  • National Electrical Code Training NFPA 70
  • Bonding and Grounding
  • Generator Backup – Where and How?
  • Life Safety Systems and Emergency Egress Lighting
  • Fire Alarm System NFPA 72
  • Major Lighting Updates in the 2008 NEC
  • Low Voltage Electronic Technician Training Courses for Electricians
  • Overcurrent Device Coordination and Short Circuit Analysis
  • Ohio Building Code

 

Timothy M. Krzywicki, PE, LEED AP

  • Sustainable Design
  • LEED Concepts
  • Understanding LEED and the USGBC

 

Mike Totsch, CPSM 

Communicate to Win! Understanding Why Your Technical Staff Hates Interviews
Have you ever wondered why your technical staff would rather do just about anything rather than be a part of an interview for a potential project? Even though they talk incessantly with their peers during breaks or at lunch, they seem tongue-tied when talking to even a few people at an interview. They claim they are just too nervous. Did you ever consider that nervousness is not a psychological issue, but rather a physiological one? Do you struggle to get the Principals and Project Managers in your office to dedicate any time to practicing for an interview, other than going over a few things in the car on their way to the interview? Marketers are keenly aware that clients are no longer interested in seeing the marketing/BD staff at interviews; frankly, they often don’t even want to see the Principals there either. Today’s clients are looking to meet and get to know the project managers with whom they will be interacting on a daily basis – the folks many of us don’t want attending interviews because of their less-than-stellar communication skills! What is today’s marketer to do?

This session will explore some basic tenants of communication theory that will help you understand some of the difficulties associated with preparing your technical staff for an interview. It will explain both the similarities and differences between conversation and public speaking and provide some common-sense tips to help your staff overcome obstacles to effective communication, like nervousness and stage fright. This session will look at all facets of public speaking from preparation to presentation. You will walk away with a better understanding of why so many people dread public presentations, and more importantly, you will emerge with concrete, common-sense ways to help your staff get more comfortable with this ever-more-important phase of landing work. Intended to provide you with the tools you need to affect change in your office, this presentation will reinforce and validate your marketer’s mentality and will show you how to get your technical staff to COMMUNICATE TO WIN!


Adam B. Kilbourne, CPSM

Implementing Social Media into your Marketing Plan
A corporate marketing plan is one component of a company’s 3-5 year business strategic plan. The marketing plan includes the use of print materials, PR coordination, corporate branding, website design and social media developed to achieve marketing objectives. This program will emphasize the implementation of social media as a business tool for recruiting, corporate communications, sales, and marketing. We’ll look at how to leverage social media tools to reach & engage new audiences and differentiate your firm.